52% of Americans Ditch Traditional Assets

• ChainPlay, in collaboration with Storible, conducted an extensive survey involving over 1,400 Americans, uncovering that 68% of the population now owns cryptocurrency.
• Donald Trump’s victory in the 2024 elections, coupled with his commitment to making America the “crypto capital of the planet,” has significantly fueled this wave of adoption.

A recent survey conducted by Chainplay, an online platform focused on NFTs and decentralized applications (Dapps), in collaboration with Storible, has uncovered a notable trend: 68% of Americans now own cryptocurrency. This represents a significant transformation in the perception of digital assets as viable investment tools within the United States. One of the primary factors driving this shift is crypto’s resilience to inflation, which has positioned it as an attractive alternative to traditional investments.

Key Findings of the Survey

The survey involving 1,428 participants was designed with built-in attention checks for accuracy and has shed light on the evolving landscape of cryptocurrency ownership and investment habits in the United States.

One key insight revealed that 52% of respondents sold traditional assets, such as stocks or gold, to invest in Bitcoin (BTC). This indicates a growing shift in trust from conventional investments toward digital currencies as viable alternatives.

A notable 77% of Americans indicated their intention to expand their cryptocurrency investments in 2025, reflecting a strong commitment to digital assets over the long term. This positive outlook is reinforced by the fact that 64% of participants have advised their family members to invest in cryptocurrency, underscoring an increasing confidence in these assets.

The survey also highlighted a change in the demographic makeup of cryptocurrency investors, showcasing a younger and more diverse group. Gen Z is at the forefront, entering the crypto space at an average age of 22. Millennials are not far behind, typically starting their investments around the age of 29. In contrast, Baby Boomers tend to enter the market later in life, with an average starting age of 50.

Additionally, 20% of participants revealed that they allocate more than 30% of their total investment portfolios to cryptocurrencies, signifying a growing confidence in the asset class. Within this group, 51% dedicate over 30% of their crypto portfolios to meme coins despite their volatility and speculative nature.

Confidence in cryptocurrencies is evident, with 60% of respondents believing they will double their holdings in 2025. This sense of optimism is likely tied to increasing adoption rates and the performance of digital currencies in recent years.

Political Events as Catalysts for Crypto Adoption

The role of political milestones in driving crypto adoption cannot be understated. The survey found that Donald Trump’s 2024 presidential victory and his commitment to making America the “crypto capital of the planet” served as a major catalyst for investment.

This political shift prompted 38% of Americans to increase their cryptocurrency holdings. Among these individuals, an impressive 84% were first-time buyers, demonstrating how significant political events can attract new participants to the market.

As Trump’s inauguration draws near, the cryptocurrency market is showing strong momentum. Bitcoin is trading close to the $100,000 mark after a 6.43% surge in the last seven days, while Ethereum (ETH) has risen by 4.54% in the last 24 hours to trade at $3351.

Ripple (XRP), which faced regulatory scrutiny under Gary Genslers’ leadership, has experienced a remarkable 18.57% increase in the same period. Under the new administration, Americans are expected to embrace cryptocurrency further, with anticipation building for the SEC’s approval of Exchange Traded Funds (ETFs) for assets like Solana (SOL), Litecoin (LTC), and XRP.